Before everything went to hell, I decided that social media consulting and management was probably going to lead me nowhere despite how busy I was. I’ve worked for a ton of start-ups, handled marketing for some large corporations and consulted with small and moderate-sized businesses. They all had the same goals and, by in large, the same issues.
The Truth About Social Media Consulting
- I think Brogan tweeted it best when he said that unless you’re doing social media “in house” you’re an actor.
- You’ll spend a lot of your time on education.
- The ROI on social media is marginal for a huge percentage of small businesses. Social media works best as a component to marketing, it can’t be all that you do. And if they don’t have a budget for marketing, why are they in business?
- Most startups mean a start to a quick end. Seriously.
- If you’re managing, you can be replaced by an intern (whether right or wrong) and you cannot negotiate with free.
- Not everyone is a marketer and most bloggers are good at pimping themselves not marketing. There is a difference.
- Great products or great writing — to an extent — share and sell themselves. Apple, for example, has no social media presence.
- Social media does not work for every business. It just doesn’t.
Losing Sight of YOUR Goals
At the end of the day, I didn’t want to be a marketer. Social media management/consulting is, in general, the most logical progression for bloggers to monetize and make a living. For me, blogging is a platform and a means to an end. Without the clients I had and the jobs I performed, I would have never been able to survive or learn what works and what doesn’t.
And in Philadelphia, so many consider themselves consultants, how do you set yourself apart from the novice to the experienced? Finally, why would you want to? I found that, quite frankly, it was time for me to let others battle it out while I created my own startup and stuck to writing.
Back then I lost sight of what my “end” goal was and it certainly wasn’t hosting blogger parties or creating strategic marketing plans or even selling someone else’s site. As a consultant, you begin to find yourself as the PR rep, the marketing director, the creative director and more. In order to be successful, you have to start smart.
I didn’t do that.
Let’s Start Talking & Sharing About Writing
In the upcoming weeks, I’ll start to make the physical shift that I did months ago: get rid of the “Work with Liz” portion of this site and start featuring conversations about and with other writers. For months, I’ve been working on “Blogspiration” which is a 7-ish step guide to becoming a better writer that will run through email for seven weeks.
The other stuff? Not so much. Let everyone else figure it out. I’ll be writing and owning stuff.